Case Study: Baltimore Ravens achieve a faster, more efficient visual storytelling workflow with PhotoShelter for Brands

How Super Bowl Xlvii Made The Baltimore Ravens’ Visual Storytelling Workflow More Efficient

The Baltimore Ravens needed a faster, more reliable way to manage and distribute the large volume of photography that powers their website, social channels and sponsor relationships. With five staff photographers producing game-day and marketing images, their assets were scattered across drives and an FTP-only system that was inaccessible offsite — a problem that came to a head during Super Bowl XLVII when staff could not get needed photos on the road.

By adopting Libris, the Ravens centralized their visual library in the cloud, enabling in-game uploads, fast search by metadata, controlled permissions, quick sends to media and sponsors, and a single source for logos and archives. The result was much faster publishing and PR responsiveness, streamlined away-game and in-stadium workflows, richer website content and easier sponsor reporting — a change Erin Herbert estimates impacted 25–50% of staff and external partners and delivered clear ROI.

Baltimore Ravens

Erin Herbert

Ravens Digital Media Coordinator