Case Study: PSA Squash Tour achieves faster content distribution and better analytics with PhotoShelter for Brands

How PSA Squash Tour Serves Up Content Fast for Fans and Players

PSA Squash Tour, a global squash organization with a small media team, needed a faster way to manage and share photos and videos with players, sponsors, and fans. Before using PhotoShelter for Brands, content distribution was manual and slow, relying on WhatsApp, Dropbox links, and spreadsheets, which made it hard to keep up with demand and track impact.

PhotoShelter for Brands implemented automated social content distribution with metadata-based rules, so assets reached the right athletes and partners instantly. The result was a much smoother workflow, better sponsor engagement, and more content getting into players’ hands; the team also gained easy-to-export usage and performance analytics to report impact to leadership, helping the PSA Squash Tour prove growth across social reach and player visibility.

PSA Squash Tour

Sean Reuthe

PR and Communications Manager