Case Study: Harney & Sons Fine Teas streamlines image management and collaboration with PhotoShelter for Brands

How PhotoShelter Helps Harney & Sons Manage a Growing Library of Images

Harney & Sons Fine Teas, a growing global tea brand, needed a better way to manage a large and constantly changing library of photos, videos, and marketing assets. With more than 300 internal employees, a marketing agency, and many distributors to support, the team struggled with siloed files, a complex former DAM, and over 800 product SKUs that were difficult to organize and search. PhotoShelter for Brands was chosen to simplify creative workflow and improve access to brand content.

PhotoShelter for Brands implemented an intuitive digital asset management workflow with unlimited invited users, AI Visual Search, and Workspaces for controlled sharing, uploads, approvals, and feedback. The result was faster asset discovery, easier collaboration, and broader access for distributors and partners without exposing the full library. Harney & Sons said the platform helped them provide an extensive and growing collection of product imagery, supporting distributor success in social media and advertising while freeing the creative team to focus on brand storytelling.

Harney & Sons Fine Teas

Alex Harney

Creative Co-Director and Lead Photographer