Case Study: Brigham Young University improves visual content access and brand control with PhotoShelter for Brands

How PhotoShelter AI is Changing the Game

Brigham Young University (BYU) needed a better way to manage and share its visual assets to support a consistent brand, reduce last-minute requests, and avoid relying on generic stock imagery. Before using PhotoShelter for Brands, the university’s photo team was stuck with clunky internal systems and manual workflows that made it hard for students, faculty, and staff to quickly find approved images.

PhotoShelter for Brands helped BYU centralize its digital asset management with SSO access, a searchable image library, real-time photo upload workflows, and AI Visual Search. The result was faster distribution of on-brand content to nearly 40,000 users, more than 40,000 searches per month, and immediate access to event photos within seconds—giving BYU a stronger visual presence and what its team called a “competitive advantage.”

Brigham Young University

Nate Edwards

Manager of Photography