Case Study: NASCAR achieves faster image sharing and stronger visual storytelling with PhotoShelter for Brands

How NASCAR Shares Imagery at Racing Speed

NASCAR’s digital content team needed to move racing imagery quickly to support real-time social posts, media requests, and storytelling across a busy, multi-series environment. As one of the first sports organizations to return after the sports pause, NASCAR relied on PhotoShelter for Brands to help manage the speed and complexity of sharing photos with reporters, venues, teams, and drivers.

PhotoShelter for Brands helped NASCAR create an organized media library and a streamlined process for distributing images fast and easily. The result was quicker access to photography for key stakeholders and faster delivery of imagery to social media and major outlets like The New York Times, helping NASCAR own its narrative and share content at racing speed.

NASCAR

Jason Christley

Senior Manager of Digital Content