Case Study: Prattify streamlines digital asset management with PhotoShelter for Brands

How Marketing Agency, Prattify, Enhanced Operations with PhotoShelter’s Digital Asset Management

Prattify, a growing marketing agency focused on photo and video content, was outgrowing its old digital asset management system, SmugMug. The team struggled with tagging limits, outdated technology, and disconnected workflows that made it hard to organize assets, share client photos, and keep operations running smoothly.

PhotoShelter for Brands provided a modern digital asset management platform with advanced tagging, permissions, Smart Galleries, and AI Visual Search. Prattify streamlined its workflows, improved search and organization, reduced reliance on Google Drive or Dropbox storage, and saved significant time by keeping everything in one place; it also enabled faster client sharing and more effective PR pitches.

Prattify

Stacey Steiner

Director of Brand Activation