Case Study: LEGOLAND Florida achieves lightning-fast photo delivery and boosted PR with PhotoShelter for Brands

How Legoland Florida’s Lightning-Fast Photo Management Boosts Pr

LEGOLAND Florida faced a high-stakes publicity challenge when it opened a 152-room LEGO-branded hotel: a fast-moving, visually rich launch event that would attract intense media attention and required near-instant image delivery so the resort could shape the story and meet reporters’ deadlines.

By using Libris by PhotoShelter, photographers uploaded selects within hours, the marketing team quickly curated a final edit, and a press release with a direct gallery link let reporters download images immediately. The result: LEGOLAND beat many major outlets to publication, streamlined ongoing image requests via a searchable 5,000-photo library, saved staff time, and kept tighter control of its PR messaging.

LEGOLAND Florida

Chip Litherland

Photographer