Case Study: I LOVE NEW YORK inspires travel and streamlines secure visual asset distribution with PhotoShelter for Brands

How I Love New York Inspires Travelers With Visual Media

I LOVE NEW YORK (Empire State Development’s Division of Tourism) needed a way to inspire travel across the state’s 11 vacation regions while managing a growing library of photos and videos shared with media and partners worldwide. The challenge was providing fast, reliable access to high-resolution visual assets, protecting them with permission controls, and using imagery to drive engagement both online and at live activations like the traveling I LOVE NY Pod.

They implemented PhotoShelter’s cloud-based visual asset management to centralize distribution, let users pick file sizes, track downloads, and apply layered permissions for secure sharing. The result: quicker responses to daily image requests, confident archival security, smoother partner collaboration, and stronger visual storytelling that helps promote New York’s diverse destinations and boosts audience engagement.

I Love New York

Empire State

Development’s Division of Tourism