Case Study: Hartford HealthCare streamlines content workflow and improves collaboration with PhotoShelter for Brands

How Hartford HealthCare Streamlines Workflow Across 37k+ Colleagues with PhotoShelter

Hartford HealthCare, a large healthcare network with 500+ locations and 37,000+ colleagues, needed a better way to organize, search, and share the high volume of photos its marketing team produced. Using Dropbox had made assets hard to find, collaboration slow, and designers often waited days for files, limiting timely marketing and community outreach.

Hartford HealthCare implemented PhotoShelter for Brands to create a searchable, cloud-based photo library with metadata, keywords, collections, galleries, Workspaces, SSO, and UGC Management. PhotoShelter for Brands helped the team shift to a self-service model, cut email back-and-forth, and give employees quick access to images in minutes instead of hours or days, improving workflow and helping HHC share more timely community content.

Hartford HealthCare

Chris Rakoczy

Staff Photographer