Case Study: Georgian National Tourism Administration shares Georgia’s story globally with PhotoShelter for Brands

How Georgia’s National Tourism Team Shares Its Story with a Global Audience

The Georgian National Tourism Administration, part of Georgia’s Ministry of Economy and Sustainable Development, needed a better way to manage a growing archive of photos and videos used to promote tourism worldwide. With assets spread across USB drives, laptops, and multiple cloud tools, the team struggled with slow searches, unreliable storage, and no easy way to share media with press and partners. PhotoShelter for Brands helped GNTA centralize its content and support its global marketing efforts.

PhotoShelter for Brands implemented one centralized, searchable library for all GNTA media, with organized folders, AI Visual Search, and secure branded sharing links. This made it much faster for the team to find, curate, and deliver content to international media. As a result, GNTA saved time on asset management, sped up campaigns, and improved how it showcased Georgia to a global audience.

Georgian National Tourism Administration

Tamari Dekanoidze

Brand Development Specialist