Case Study: East Tennessee Children’s Hospital preserves 85 years of history with PhotoShelter for Brands

How East Tennessee Children’s Hospital Organizes 85 Years of History

East Tennessee Children’s Hospital needed a better way to protect and organize 85 years of visual history after dealing with data loss, scattered files, inconsistent naming, and slow searches across thumb drives, hard drives, and network folders. The hospital turned to PhotoShelter for Brands and its digital asset management platform to create a secure, centralized home for its assets.

PhotoShelter for Brands implemented cloud-based backups, AI-powered search, and metadata tagging to make files easy to find, browse, and reuse. The result was stronger backup confidence, faster asset retrieval, more consistent naming and tagging, and smoother event workflows, helping ETCH preserve its history while improving marketing efficiency and brand consistency.

East Tennessee Children’s Hospital

Barry Wallace

Digital Communications Specialist