Case Study: Austin FC achieves faster visual storytelling and seamless asset management with PhotoShelter for Brands

How Austin FC Posts from the Field to Your Social Feed on Match Days

Austin FC, the Major League Soccer club in Austin, Texas, needed a better way to manage and share a growing volume of matchday photos, lifestyle content, and sponsorship imagery. Before using PhotoShelter for Brands, assets were scattered across Google Drive, OneDrive, and hard drives, making search, tagging, and distribution slow and difficult for photographers and stakeholders.

With PhotoShelter for Brands, Austin FC centralized its visual library, used FTP uploads and remote editing for faster workflows, and automated organization with Smart Galleries and AI metadata tagging. The FileFlow app gave players instant access to images, while shared links and branded portals simplified collaboration across departments and partners. The team also gained analytics to track uploads, searches, and downloads, helping demonstrate ROI and save significant time after each match.

Austin FC

Rankin White

Photographer