Case Study: Applegate Natural & Organic Meats achieves faster, centralized photo workflows and increased social-driven sales with PhotoShelter for Brands

How Applegate’s Visual Media Library Powers Social Media And Sales

Applegate Natural & Organic Meats relies on striking food photography and recipe content to drive social engagement and retail sales, but its growing image library was a mess — scattered across servers, departments and file formats. Slow servers, inaccessible PSD/TIFF files and a single person fielding asset requests created delays that limited the team’s ability to publish and promote content quickly.

Applegate adopted Libris, a centralized visual media library with organized collections, searchable metadata, permissions and on-the-fly file resizing/format conversion. The self-service workflow gives 20 users instant access to the images they need, cuts asset-search time from minutes to seconds, boosts content output across social, ads and POS, and helps the brand amplify shareable photos and recipes that drive awareness and sales.

Applegate Natural & Organic Meats

Holly Sellner

Graphic Designer