Case Study: American Leather achieves streamlined marketing and creative workflow with PhotoShelter for Brands

How American Leather Streamlines Marketing and Creative Workflow

American Leather, a 30-year-old luxury furniture maker that ships products in as little as 2½ days, faced a slow, disorganized marketing workflow that couldn’t keep up with frequent new product launches. Senior Digital Marketing Specialist Maggie Gala and her small team support 700+ retailers but were relying on Amazon S3 and Dropbox without effective search or collaboration, often spending up to six hours assembling assets and struggling as the pandemic forced them to work remotely and trade shows were canceled.

They adopted PhotoShelter in early 2020, uploading 2,500+ images and brochures with detailed metadata and using the Workspaces collaboration tool to streamline approvals. The result: faster day-to-day routines, fewer approval steps, high partner adoption through searchable galleries, and a dramatic reduction in inbound asset requests from reps and retailers.

American Leather

Maggie Gala

Senior Digital Marketing Specialist