Case Study: United Soccer League achieves faster real-time photo sharing and centralized image management with PhotoShelter for Brands

How A Cutting-Edge Workflow Is Spreading Across the United Soccer League

The United Soccer League (USL) faced a growing content challenge: thousands of team photos stored in a basic server file structure made finding, sharing and publishing imagery slow and labor‑intensive just as the league needed to be more visual and real‑time on social media. Steven Short, VP of Business Development, led the effort to modernize the workflow to better support league and team communications.

The USL moved its photos to the Libris cloud-based visual media library, centralized assets, applied IPTC metadata and set teams up as Contributors so photographers can upload and staff can search, download and share in seconds. The result: real‑time event publishing, faster search and editing workflows, improved social content and collaboration across teams, and measurable time savings that have driven broader adoption and a clear return on investment.

United Soccer League

Steven Short

Vice President of Business Development