Case Study: The Children’s Aid Society enhances visual storytelling and workflow with PhotoShelter for Brands

How a 168-Year Old New York Nonprofit Evolved

The Children’s Aid Society, a 168-year-old New York nonprofit, needed to modernize its brand and website after reintroducing itself as Children’s Aid and expanding across 100 programs. To support the new identity, the team needed a 21st-century digital experience and a better way to organize and use its photos and videos; they turned to PhotoShelter for Brands.

PhotoShelter for Brands helped Children’s Aid centralize its asset archive, upload new media, and make visual storytelling easier across the organization. The new system streamlined image search and sharing, improved the website’s usability, and enabled faster, more creative storytelling that better showcases the nonprofit’s impact.

The Children’s Aid Society

Patrick Egan

Director of Marketing and Communications