Case Study: Vegas Golden Knights achieves winning fan engagement with PhotoShelter for Brands

Game 1 to Stanley Cup Finals Capturing the Vegas Golden Knights Inaugural Season

The Vegas Golden Knights, an NHL expansion team, needed to build fan engagement and a strong social presence during their historic inaugural season as they advanced to the Stanley Cup Finals. They worked with PhotoShelter for Brands to support their visual storytelling efforts, using the team’s photography and social media workflow to share compelling content in real time.

PhotoShelter for Brands helped the Vegas Golden Knights and team photographer Jeff Bottari deliver a fast, efficient photo-sharing process that captured the season from unique angles and fueled their witty, confident social media voice. The result was a standout fan experience that helped the Golden Knights connect with supporters and build a loyal following during a record-setting season.

Vegas Golden Knights

Jeff Bottari

Official Team Photographer