Case Study: Discover Puerto Rico improves tourism marketing with PhotoShelter for Brands

Discover Puerto Rico Supercharges Travel & Tourism with PhotoShelter

Discover Puerto Rico, the Emmy-award winning destination marketing organization, needed a better way to manage its rapidly growing visual content library. Its outdated digital asset management system made storage difficult, slowed down searches for campaign-ready photos and videos, and left the team without a reliable way to track image rights and expiration dates. PhotoShelter for Brands became their centralized home base for finalized content and media assets.

PhotoShelter for Brands implemented a smart digital asset management platform that gave Discover Puerto Rico expanded storage, centralized organization, and easy access for the whole team. The organization now stores 44,000+ digital assets in one place, helping them launch campaigns faster, avoid copyright issues, and better share Puerto Rico’s culture with the world. As a result, Discover Puerto Rico has streamlined its workflow and strengthened its brand by focusing more on content creation.

Discover Puerto Rico

Jean-Paul Polo

Director of Creative Strategy and Production