Case Study: Cycling Canada achieves faster photo management and secure sharing with PhotoShelter for Brands

Cycling Canada Gears Up for Success with a Streamlined DAM System

Cycling Canada, the national governing body for cycling in Canada, manages thousands of photos from events, athletes, and campaigns but struggled with scattered storage, slow searching, and difficult file sharing. The organization turned to PhotoShelter for Brands and its digital asset management platform to better organize and access its growing image library.

PhotoShelter for Brands implemented a structured DAM workflow with folders organized by year and discipline, plus secure permission settings for sharing images with media, sponsors, partners, and athletes. As a result, Cycling Canada can find images in seconds, share files instantly and safely, and support athlete access to photos, dramatically reducing manual work and improving content creation efficiency.

Cycling Canada

Caroline Soble

Communications Manager