Case Study: NFL’s Arizona Cardinals achieve faster, searchable photo management with PhotoShelter for Brands

Capturing Every Cardinals Moment With a Winning Content Strategy

The NFL’s Arizona Cardinals needed a faster, more reliable way to manage and share thousands of game-day photos and other visual assets, instead of relying on CDs and time-consuming manual searches. Using PhotoShelter for Brands, team photographer Gene Lower helped create a searchable, cloud-based library for the NFL team’s creative workflow.

PhotoShelter for Brands centralized the Cardinals’ images, added keyword-based search, and made uploads and downloads much faster for staff. The result was a dramatic efficiency gain: what used to take minutes or hours to find now takes seconds, and Gene can upload his first batch of 50–60 photos right after each game for immediate use by the communications team.

NFL

Gene Lower

NFL