Case Study: Burnley Football Club achieves faster, more efficient content workflows with PhotoShelter for Brands

Burnley FC Goes Global with PhotoShelter

Burnley Football Club, an English football institution, needed a better way to manage growing amounts of digital content as it returned to the Premier League and faced a global audience. Its media and marketing team was juggling too many tools, struggling to find assets quickly, and spending hours on manual photo uploads and tagging—slowing down content production and fan engagement.

Burnley Football Club implemented PhotoShelter for Brands as a centralized visual content hub for photographers and staff. With PhotoShelter AI, LogoID, and PeopleID, the club automated tagging and distribution, saved countless hours, and improved workflow speed and efficiency while making it easier to source the best images for posts, thumbnails, and social content.

Burnley Football Club

Rob Porteous

Media and Marketing Director