Case Study: Buffalo Bills achieve 4X+ social reach with PhotoShelter for Brands

Buffalo Bills Boost Social Reach by 4X+ through Non-Branded Channels

The Buffalo Bills, a legendary NFL team with a massive fanbase, were struggling with time-consuming manual photo workflows that slowed tagging, editing, and distribution. With tens of thousands of images captured each game, the team needed a faster way to get content to players and stakeholders so they could maximize engagement beyond their own channels. The Bills turned to PhotoShelter for Brands to help solve this challenge.

PhotoShelter for Brands implemented AI-powered PlayerID tagging and a seamless content distribution platform to automate the Bills’ workflow. As a result, the team can now deliver photos in near real time, helping drive 4X+ social reach through non-branded channels and tap into the players’ combined audience of more than 15 million fans. PhotoShelter for Brands also provided analytics to measure posting speed and content usage, giving the Bills better insights and a stronger, more efficient content strategy.

Buffalo Bills

Ben Green

Manager of Photography