Case Study: Atlantic Coast Conference achieves lightning-fast photo capture, sharing, and preservation with PhotoShelter for Brands

Behind the Scenes with the Digital Media Team at the ACC Tournament

The Atlantic Coast Conference (ACC) digital media team needed to capture, edit, share and preserve hundreds of high-stakes moments from the 2017 New York Life ACC Tournament in real time — from game-changing plays and crowd reactions to partner-ready assets — while keeping everything organized, secure and accessible to schools, media and staff. The challenge was building a fast, reliable workflow that handled on-court shoots, tight turnaround for social and partner use, and long-term archiving without bogging down photographers or editors.

The team implemented a Libris by PhotoShelter workflow with Photo Mechanic integration, pre-event shooting and metadata guidelines, multiple upload options, gallery-based permissions, and Adobe CC connectivity. Photographers tagged selects on the fly, editors pushed assets to branded templates, and stakeholders accessed files within minutes. The result: faster social and partner publishing, centralized logos and archives, measurable adoption (over 21,000 downloads in 90 days), significant time savings and a scalable system that delivers clear ROI.

Atlantic Coast Conference

Amy Yakola

Executive Associate Commissioner & Chief of External Affairs