Case Study: PUBLIC Bikes achieves powerful visual communication with PhotoShelter for Brands

Banana Republic + Public Bikes = Powerful Visual Communication

PUBLIC Bikes, a design-oriented urban bicycle and gear company, wanted a stronger way to inspire people who may not see themselves as cyclists to imagine riding one of its bikes. To support that goal, PUBLIC Bikes used PhotoShelter for Brands’ Libris portal to showcase its visuals and coordinate a campaign with Banana Republic.

PhotoShelter for Brands helped PUBLIC Bikes extend the “What Moves You?” campaign across store windows and its own website with consistent imagery, maps, slideshows, and campaign graphics. The result was a compelling visual story that reinforced PUBLIC’s brand message and Banana Republic’s, while helping PUBLIC Bikes present its products in a more lifestyle-driven way; however, no specific numeric results or ROI were provided in the case study.

PUBLIC Bikes

Nicole Faraclas

Visual Designer