Case Study: Audubon Nature Institute streamlines digital asset management with PhotoShelter for Brands

Audubon Nature Institute’s Digital Transformation with Asset Management

Audubon Nature Institute, a nonprofit operating museums, parks, and conservation initiatives in New Orleans, needed a better way to manage a growing volume of photos, videos, and graphics. Before PhotoShelter for Brands, creative assets were scattered across computers and hard drives, making it hard to share content quickly, maintain brand consistency, and protect a valuable archive in a hurricane-prone region.

PhotoShelter for Brands implemented a centralized digital asset management system that gave Audubon one searchable library for all content, including historical archives, high-resolution images, video, and B-roll. The solution improved collaboration through permissions-based access for teams, photographers, and media partners, while analytics helped track library usage. As a result, Audubon can now quickly search, find, download, and share assets, reducing content chaos and making its storytelling more efficient.

Audubon Nature Institute

Heather Stanley

Director of Creative Services