Case Study: Adventure Travel Trade Association achieves real-time visual storytelling and an accessible year-round photo archive with PhotoShelter for Brands

Atta’s Real Time Visual Storytelling Workflow At The Adventure Travel World Summit In Alaska

The Adventure Travel Trade Association (ATTA) needed a fast, reliable way to share the visuals from its 2016 Adventure Travel World Summit in Alaska with members both on-site and around the world. Because photos and video are critical to selling adventure travel, the team faced the challenge of capturing and distributing high-quality, authentic imagery in real time.

ATTA hired six professional storytellers who uploaded photos and videos directly into Libris, a cloud-based visual media library, allowing the team to access and share content immediately on social media. The result was a time-saving, searchable archive that powers year-round marketing, enables remote team and host-destination access, and builds a rich, adventure-specific image collection for ongoing promotion.

Adventure Travel Trade Association

Mark Crawford

Photographer and Summit Storyteller