Case Study: Applegate Natural & Organic Meats boosts audience engagement with mouth-watering visual storytelling using PhotoShelter for Brands

Applegate’s Irresistible Visual Content Strategy

Applegate Natural & Organic Meats wanted to stand out on Instagram and connect with audiences in a more authentic way, beyond simple promotions or product updates. Using PhotoShelter for Brands, the company focused on visual storytelling to showcase its natural, organic mission through mouth-watering food photography.

PhotoShelter for Brands supported Applegate’s creative team in producing fresh, authentic content that was shot quickly with natural light and minimal editing. The result was a stronger visual content strategy that helped Applegate engage more than 58,000 Instagram followers, increase attention on its brand story, and educate audiences about everything from farm standards to recipe ideas.

Applegate Natural & Organic Meats

Janet Boye Jenkins

Creative Director