Case Study: Team GB achieves real-time Olympic image delivery with PhotoShelter for Brands

An Inside look at Team GB’s Olympic Content Workflow

Team GB needed a faster, more organized way to capture and distribute Olympic images across a busy, multi-venue workflow, while also giving athletes, press, sponsors, and internal teams quick access to the right content. Working with PhotoShelter for Brands, the team had to manage thousands of moments from major events like Tokyo 2020 and Beijing 2022 and deliver polished visuals in real time.

PhotoShelter for Brands helped Team GB streamline its photography workflow with a PhotoShelter Library and public-facing Portal/Galleries, allowing photographers to add metadata, captions, and keywords so images could be searched and found in seconds. The result was rapid sharing from camera to stakeholders, faster athlete social posting, and broader reach for Team GB’s visuals, with measurable scale including 5 photographers covering 33+ competitions and 374 athletes with 64 medal moments at Tokyo 2020.

Team GB

Sam Mellish

Freelance Action Sports and Editorial Photographer