Case Study: Colorado Rockies achieves real-time photo delivery and faster fan engagement with PhotoShelter for Brands

A Step by Step Look at the Colorado Rockies Real-Time Social Media Workflow

The Colorado Rockies faced the challenge of delivering high-quality, timely visual content to engage fans in real time while also organizing a growing archive of imagery. Slow workflows—physically swapping memory cards and storing photos on local folders—made it hard to publish instant game moments and quickly find historical assets.

By equipping their photographer with a Nikon D5 wired to Libris via wireless FTP and building tight producer-publisher coordination, the team began sending select images to their visual library in seconds and publishing from any device. The result: authentic, high‑impact social posts published within moments of key plays, faster turnaround for edited galleries, dramatically improved searchability of archives, and a stronger, more immediate connection with fans.

Colorado Rockies

Julian Valentin

Assistant Director, Digital Media & Publications