Case Study: Terrell Lloyd achieves lightning-fast real-time photo workflow with PhotoShelter for Brands

49ers Lead Photographer Terrell Lloyd Shares Game-Changing Workflow Secrets

Terrell Lloyd, the lead photographer for the San Francisco 49ers, needed a faster, more organized way to deliver game-day images to support design, social media, and marketing teams in real time. He used PhotoShelter for Brands and its digital asset management and real-time workflow tools to help manage the high-speed demands of NFL coverage.

PhotoShelter for Brands supported Terrell Lloyd’s streamlined workflow by enabling wireless FTP uploads and instant image delivery to PhotoShelter during games. The result was a highly efficient process that let Terrell send photos from the field in seconds, and even in about two minutes on the road, helping the 49ers engage fans with celebration images before the next play.

Terrell Lloyd

Terrell Lloyd