Case Study: Mercari boosts seller confidence and increases listings with Photoroom

Mercari boosts marketplace listings by 1% with Photoroom

Mercari, Japan's dominant C2C marketplace, faced a challenge where sellers were hesitant to list items because they were self-conscious about taking photos in their cluttered or private home spaces. This psychological barrier was causing sellers to abandon listings, reducing overall marketplace supply. To address this seller confidence issue, Mercari partnered with Photoroom.

Using Photoroom's API, Mercari integrated a simple background blur button directly into its listing flow. This solution was implemented by a small team in just a few months. The results were significant, with Photoroom processing millions of images monthly and leading to a very significant boost in listings from both casual and heavy sellers. Mercari projects that a 10% adoption rate of the Photoroom feature will increase overall marketplace listings by 1%, a massive impact at their scale.

Mercari