Case Study: British Red Cross boosts average selling price by 13% with Photoroom

British Red Cross boosts average selling price by 13% with Photoroom

The British Red Cross, a charity resale organization, faced significant challenges in its e-commerce operations. Staff were spending excessive time manually editing photos of pre-loved items using multiple outdated tools, leading to inconsistent images that caused buyer hesitation. This process prolonged the time-to-sell and created unnecessary waste from physical backdrops, which conflicted with their sustainability mission. They needed a fast, bulk-editing solution to overcome these hurdles.

The British Red Cross implemented Photoroom's Image Editing API to automate their workflow. The solution provided fast, bulk background removal, AI shadows, and white backgrounds, producing professional and consistent images. As a result, the organization increased its average selling price by 13% overall, reduced its time-to-sell from 72 to 48 hours, and saw a 2% increase in its eBay auction sell-through rate. Photoroom saved the team hours each week, allowing them to focus more resources on their humanitarian mission.

British Red Cross