Case Study: Fullers 360 improves ferry ticketing and passenger experience with Phosphor’s interactive digital signage

Fullers 360 launches interactive digital signage at Auckland ferry terminal with Phosphor

Fullers 360, a key player in ferry transportation, faced the challenge of integrating an innovative interactive digital signage solution into a new terminal building under a tight timeline. The project required seamless collaboration with builders and designers and the need to meet both aesthetic and functional requirements. They partnered with vendor Phosphor to accomplish this.

Phosphor tackled the challenge by leveraging its prior experience with the customer's systems and adopting a unified content management system to facilitate efficient content delivery. The result was the successful integration of video walls, touchscreens, and self-service ticket kiosks. This provided commuters with a user-friendly interface to navigate destinations and purchase tickets, significantly enhancing the overall customer experience and showcasing Phosphor's dedication to delivering innovative solutions.

Fullers 360