Case Study: TruckSmarter increases load booking rates by 20% with Phonic

TruckSmarter increases load booking rates by 20% with Phonic

TruckSmarter, a logistics company, faced significant challenges scaling their voice AI system for booking truckloads over the phone. Their initial solution from Retell AI struggled with high latency, repetitive loops, and an inability to understand industry-specific jargon, preventing it from meeting production-grade requirements. They partnered with vendor Phonic to overcome these obstacles.

Phonic implemented its speech-native voice AI platform, which was co-designed for complex agents and optimized end-to-end. The solution provided more human-like voice quality, lower latency, and the flexibility to handle tasks like negotiation. As a result, TruckSmarter achieved a 20% increase in load booking rates, a 3.5x decrease in median latency, a 100% decrease in pronunciation errors, and expanded its addressable market by 1.5x.

TruckSmarter