Case Study: Calls By Brand increases lead conversions and cuts spend with Phonexa

How Phonexa's Suite Increased Lead Conversions by 20% and Reduced Spend by 30%

Calls By Brand, a lead generation network, was challenged by internal inefficiencies and an inability to scale due to using six disparate marketing platforms for tasks like call tracking and lead distribution. This complicated tech stack disrupted workflows and hampered ROI. Seeking to centralize operations, the company turned to the all-in-one marketing automation suite from vendor Phonexa.

By implementing Phonexa's suite, including products like LMS Sync and Call Logic, Calls By Brand consolidated its entire marketing operation into a single platform. This solution provided advanced reporting and automated accounting via Books360. The results for the customer were a 20% increase in monthly lead conversions, a 30% reduction in marketing spend, and the elimination of 40 hours of manual accounting work per month, allowing for greater focus on growth.

Calls By Brand

Mike Todd

Vice President of Strategic Partnerships