Case Study: Unishippers boosts AE productivity and revenue with PhoneBurner

Unishippers increases AE productivity by 3-4x; revenues rise substantially

Unishippers, a third-party logistics shipping company with more than 2,000 employees, needed a better way to manage a high volume of leads and keep inside sales activity on track. Its account executives were struggling with call volume, call reluctance, and a manual, territory-based lead distribution process that made accountability and KPI tracking difficult. PhoneBurner’s dialing platform was brought in to help create a more efficient, systematic sales process.

With PhoneBurner, Unishippers automated lead distribution, improved reporting visibility, and gave AEs a simple, scalable dialing workflow. Account executives increased their daily calls from 50–75 to well above 200, productivity rose by 3–4x, and call reluctance declined as earnings and morale improved. The company also converted more leads and saw revenues grow substantially, while management gained a more effective way to track performance and share best practices across the team.

Unishippers

Kevin Biagi

VP of Sales