Case Study: Sandler Training boosts outbound productivity 400% with PhoneBurner

Sandler Training boosts productivity 4x, leading to a more flexible workday and bigger sales

Sandler Training, an award-winning sales training organization, needed a faster way to handle outbound prospecting. Michael Gordon, owner of the Calabasas center, was spending at least half a day making 50 dials, with too much time lost to pre-call research, voicemails, logging, and follow-up tasks.

PhoneBurner provided a simple, reasonably priced power dialer that streamlined outreach, automated voicemail drops, logged call outcomes, and systematized follow-ups. With PhoneBurner, Sandler Training cut prospecting time from half a day to about 1 hour, boosting productivity by 400% and saving an estimated 15 hours per week, while also increasing call volume and closed deals.

Sandler Training

Michael Gordon

Owner