Case Study: IFPG doubles call volume and boosts appointments with PhoneBurner

IFPG call center multiplies call volume, answer rates and appointment sets with PhoneBurner’s native Zoho dialer

IFPG, the International Franchise Professionals Group, runs a large call center that places millions of calls each year to qualify franchise candidates. The team at IFPG struggled with low answer rates, spam-like call flags, and the inefficiency of prior dialing methods, which hurt both agent morale and appointment-setting performance.

PhoneBurner provided IFPG with a native Zoho dialer and free onboarding support, enabling a more seamless outreach workflow with voicemails, SMS, email, and follow-up automation. With PhoneBurner, IFPG increased call answer rates from 12% to 23%, doubled daily call volume from 200 to 400 calls per agent, and raised appointments from 3–4 per day to as many as 11 per rep.

IFPG

Dan Claps

Call Center Co-Founder