Case Study: Milestone boosts outbound calls and demos with PhoneBurner

Digital presence firm increases call volume from 120 to 550 per day with PhoneBurner; eyes 250% increase in demos

Milestone, a web design and digital presence firm, needed to help its SDR team grow an enterprise client base beyond hospitality while dealing with massive contact lists from ZoomInfo that required constant cleaning. The manual work was time-consuming, reduced productivity, and made it harder for reps to avoid burnout and hit numbers faster, leading the team to look for a better dialing solution from PhoneBurner.

PhoneBurner was integrated into Salesforce so reps could dial directly from their CRM, clean contact records during calls with built-in Google search, and automate workflows for different call outcomes. The result was a major jump in productivity: outbound calls increased from 120 to 550 per day, demos doubled to nearly 2 per day, and Milestone avoided hiring additional reps, with the head of inside sales saying the tool turned two reps “arguably into four reps.”

Milestone

Joe Morford

Head of Inside Sales