Case Study: Farm Credit Council mobilizes rural advocates with Phone2Action text messaging

Farm Credit Council mobilizes 600,000+ rural advocates with Phone2Action

The Farm Credit Council, an association representing a nationwide network of cooperative lenders, faced the challenge of mobilizing its vast network of farmers and ranchers to advocate for the critical Farm Bill. To effectively reach these rural constituents who are often in the field, they partnered with vendor Phone2Action to utilize its text messaging service for grassroots advocacy.

Phone2Action's solution provided a text messaging system that enabled instant communication with advocates, significantly increasing the timeliness and effectiveness of their outreach. By using text keywords and short codes at community events, the Farm Credit Council grew its advocate list by thousands. This empowered real farmers and ranchers to share their personal stories with lawmakers, directly impacting the debate on multi-billion dollar agricultural legislation.

Farm Credit Council