Case Study: The British Wheel of Yoga boosts membership engagement with Phoenix Digital

The British Wheel of Yoga boosts membership 18% with Phoenix Digital

The British Wheel of Yoga, the UK's leading yoga membership organisation, faced challenges with its member portal, which was experiencing bugs, slow performance, and declining engagement. With no budget for a full rebuild, they appointed Phoenix Digital to enhance the platform's technical infrastructure and user experience.

Phoenix Digital implemented a program of ongoing UX and technical enhancements to the existing portal, focusing on user journeys and new functionality. This resulted in an 18% uplift in membership, a 25% increase in engagement and retention, and 100% member satisfaction due to easier access to information.

The British Wheel of Yoga