Case Study: George House Trust improves accessibility and engagement with Phoenix Digital

George House Trust launches a 5-year digital transformation plan with Phoenix Digital

George House Trust, a charity supporting people living with HIV in the North West, faced the challenge of creating an accessible digital experience for its highly diverse and often vulnerable audience. Phoenix Digital was enlisted to provide expert guidance on a digital transformation that would cater to a broad spectrum of users while handling the sensitive subject matter with care.

Phoenix Digital conducted comprehensive research, including interviews and surveys, to build a five-year strategic digital transformation plan. The solution included a new website featuring enhanced accessibility, a donation platform, and an integrated CRM system. The results for George House Trust included improved operational efficiency and strengthened engagement between all users, helping the charity take important steps toward its goal of fostering confidence and wellbeing.

George House Trust