Case Study: Forward Trust creates a safer, more inclusive digital experience with Phoenix Digital

Forward Trust unifies 3 websites with Phoenix Digital

Forward Trust, a national charity empowering people to break cycles of addiction and crime, faced the challenge of consolidating three separate websites into a single, safe, and inclusive digital platform. Their users often visited during vulnerable moments, requiring a site that offered calm and clarity rather than an overly polished feel. Phoenix Digital was commissioned to reimagine their entire digital estate using bespoke web design and build services.

Phoenix Digital implemented a solution centered on extensive user research, introducing a transitional visual language where imagery shifts from black and white to color to symbolize change. The future-ready site features inclusive photography and calm, user-centered design. The results were a digital platform that offers reassurance and hope to users at their point of transition, helping to build trust and remove stigma while supporting the charity's long-term growth strategy. Phoenix Digital successfully delivered this within challenging timescales.

Forward Trust