Case Study: Scalabrini International Migration Network achieves greater social media awareness with Phoenix Agency

Scalabrini International Migration Network - Customer Case Study

The Scalabrini International Migration Network, a global non-profit serving migrants and refugees, faced a significant challenge. With a limited budget, they needed to raise public awareness for their high-profile International Forum on Migration and Peace, as very few of the event's 250 attendees were active on social media. Phoenix Agency was engaged to develop a social media strategy to amplify the event's impact.

Phoenix Agency implemented a targeted social media and public relations strategy focused on leveraging the few active attendees as ambassadors and engaging with key influencers and organizations. Their approach included live tweeting the event, using a dedicated hashtag, and maintaining engagement before, during, and after the forum. This solution by Phoenix Agency successfully established a lasting online presence for the client, resulting in a 270% increase in Twitter followers and fostering ongoing global connections with other organizations.

Scalabrini International Migration Network