Case Study: Office Depot achieves Canadian market success with Phoenix Agency

Office Depot - Customer Case Study

Office Depot sought to establish and manage its marketing and advertising presence for its Canadian operation. To meet this challenge, they partnered with the Phoenix Agency to handle their comprehensive marketing strategy and execution across all media channels in Canada.

Phoenix Agency implemented a full-service marketing solution, managing print, radio, television, digital, and in-store advertising. The agency negotiated media contracts to secure the best rates, produced all creative assets, built and maintained a fully functional Canadian e-commerce website, and launched numerous national programs. As a result of their efforts, Phoenix Agency secured over $10,000,000 in free print media for Office Depot, successfully launched profitable campaigns, and managed all aspects of the brand's marketing throughout its eleven-year tenure in Canada.

Office Depot