Case Study: Wildlife Studios achieves 12M projected additional installs with Phiture's PressPlay

Wildlife Studios gains 12M projected additional installs in under 2 months with Phiture

Wildlife Studios, a major mobile gaming company with over 60 titles, faced the challenge of optimizing their A/B testing processes to keep up with the rapidly evolving market. To increase the speed and breadth of their testing, they turned to vendor Phiture and their PressPlay service.

Phiture implemented PressPlay, a solution that uses Generative AI to automate the creation, deployment, and analysis of A/B tests. This allowed Wildlife Studios to deploy 168 experiments testing 322 variants in under two months. The solution resulted in a conversion rate increase of up to 24.1%, leading to a projected 12 million additional installs for the customer.

Wildlife Studios