Case Study: Planta achieves a 335% increase in installs with Phiture’s seasonal Apple Search Ads strategy

Planta boosts installs 335% with Phiture

Planta, an app that helps users identify and care for their house plants, faced increased competition in the plantcare category on Apple Search Ads, particularly during seasonal spikes. Their challenge was to efficiently acquire new users in the US market while maintaining a strong return on investment and a low cost per install. To address this, they partnered with the mobile growth consultancy Phiture for their Performance Marketing and Apple Search Ads services.

Phiture implemented a new seasonal strategy that involved exploring the competitive landscape, expanding keyword lists, and utilizing new campaign types like Discovery and Probing campaigns. They also employed Custom Product Pages and experimented with different ad placements. This multi-faceted approach, combined with continuous optimization and careful bid management, resulted in a massive 335% year-on-year increase in installs from January to July, all while keeping the cost per install below target. Phiture successfully scaled Planta's Apple Search Ads spend by 380% for this period, ensuring profitable growth.

Planta