Case Study: Pinger boosts Apple Search Ads installs and cuts CPA with Phiture’s Catchbase

Pinger increases installs by 31% with Phiture

Pinger, the creator of apps like Sideline and TextFree, needed a more flexible and intelligent solution to scale their Apple Search Ads spend, boost user acquisitions, and enhance their Return on Ad Spend. Their previous rule-based system was too rigid and struggled to optimize campaigns effectively. They partnered with vendor Phiture to use their Catchbase service.

Phiture implemented its AI-driven Catchbase platform to manage and optimize Pinger's ASA campaigns dynamically. The solution provided real-time bid adjustments and automated keyword discovery. This resulted in a 31% increase in installs and a 23% decrease in Cost-per-Acquisition, surpassing initial projections without increasing budgets.

Pinger