Case Study: PicsArt Scales Creative Output and Improves ROAS with Phiture

PicsArt scales ad production 4x with Phiture

PicsArt, a global leader in creative tools, partnered with the vendor Phiture to overcome challenges in scaling its paid creative program. Their goal was to accelerate growth by increasing the volume and diversity of its ad testing without sacrificing quality. Key hurdles included a limited production capacity of just five ads per week, difficulties in tracking performance due to an unstructured process, and the creative pressure of generating a high volume of unique, high-quality concepts across multiple formats.

Phiture implemented an agile creative framework featuring monthly sprints, a structured naming convention for clean tracking, and a hypertesting pipeline for rapid analysis. This solution enabled PicsArt to scale its creative production from 5 to 20 ads per week. The results included the development of over 100 unique creative concepts and the production of more than 200 assets, which directly contributed to an improved return on ad spend (ROAS) through more efficient budget allocation and higher-velocity experimentation.

PicsArt