Case Study: Picsart achieves 35%+ Day-7 ROAS growth with Phiture

PicsArt boosts Day-7 ROAS >35% with Phiture

Picsart, a global leader in creative tools, partnered with vendor Phiture to accelerate growth. Their challenges included a Firebase event integration issue that blocked their ROAS-optimized campaigns and a budget overconcentration on brand search terms that limited audience reach and caused traffic cannibalization.

Phiture resolved the Firebase integration to enable automated bidding and realigned the campaign strategy by excluding brand terms. This solution delivered a Day-7 ROAS of over 35%, allowed the ad spend to scale by 91.44%, and unlocked new audience segments for incremental growth.

PicsArt